FOR CULTURAL NONPROFITS
Your next member is in tonight's crowd. So is your next major donor.
The person who bought one ticket tonight could become a member, then a donor, then a patron. But your box office and your donor database do not talk, so most of them slip out the door unseen. This reads across both, so the full picture of every supporter is finally in one place.
The challenge
You just closed a sold-out exhibition. Three months later, you cannot say what it built.
Ticket sales were strong, new faces filled the galleries, and the energy was everything you do this for. But you cannot say which of those visitors became members, which longtime members quietly slipped away, or which future major donor was standing in the room that night. The box office knows one half of each person. Your donor database knows the other. Neither talks to the other, and grant season starts in three weeks.
Here is your week, minus everything we take off it.
The routine work that fills your days gets handled. What is left is the work only you can do.
—
Checking who visited, who joined, who lapsed, across two systems
HANDLED
—
Hunting for members drifting before their renewal date
HANDLED
—
Stitching the season and grant numbers together by hand
HANDLED
✓
The exhibition that stops people in their tracks
YOURS
✓
The relationship with a patron who believes in the work
YOURS
✓
The ask, in the room, at exactly the right moment
YOURS
Everything crossed off is work the platform carries. What remains is why you do this.
CONVERsion
Turn tonight's ticket into a membership
Your most qualified members are the people already walking through your doors. You see which single-ticket buyers keep coming back and look ready to join, while the visit is still fresh, so the invitation goes out before the connection cools instead of months too late.
Rentention
Keep the members you already earned
A blockbuster fills your rolls, then quietly empties them. Members lapse not with a decision but with a slow fade in engagement, and you find out only when the renewal does not come. You see who is drifting while the renewal window is still open, so you can reach them in time.
Major Gifts
Your next major donor is already in your data
This is the one no single system can show you. The frequent attendee who also gives, in amounts that keep climbing, is a major gift waiting to be asked, but the box office sees the visits and the donor database sees the gifts, and neither sees the person. Because this reads both together, the prospect finally surfaces.
the impact
More of tonight's crowd stays.
31%
of visitors converted to members
22%
fewer members lost before renewal
40+
major-gift prospects surfaced
"Most tools just tell you what's happening and leave you to it. This connected our ticketing and our giving, told me a regular had started giving a lot more, and the email was already written. I just sent it."
Jane Smith
Executive Director
Executive Director
