FOR COMMUNITY NONPROFITS
Your next donor is in the room tonight. So is your next major gift.
The person who shows up for your work could become a donor, then a major donor, then the one who champions your mission. But the system that tracks who shows up and the one that tracks who gives do not talk, so most of them stay half seen. Whether you run a food bank, an after-school program, a shelter, or a clinic, Donorlytics reads across both and tells you who is worth a move this week, so you see the whole person instead of two halves that never meet.
The challenge
Your biggest event of the year filled the room. Three months later, you cannot say who stayed.
The turnout was strong, new faces filled the room, and the energy was everything you work for. But you cannot say which of those guests became donors, which longtime supporters quietly slipped away, or which future major donor was standing there that night. The system that tracks who shows up knows one half of each person. Your donor database knows the other. Neither talks to the other, and grant season starts in three weeks.
Here is your week, minus everything we take off it.
The routine work that fills your days gets handled. What is left is the work only you can do.
—
Checking who volunteered, who gave, who fell away, across two systems
HANDLED
—
Watching for the donors quietly slipping away before you notice
HANDLED
—
Pulling volunteer hours and giving numbers together by hand
HANDLED
✓
The program that changes a life
YOURS
✓
The relationship with a donor who believes in the mission
YOURS
✓
The ask, at exactly the right moment
YOURS
Everything crossed off is work the platform carries. What remains is why you do this.
CONVERSION
Turn the people who show up into donors
Your most likely donors are the people already showing up for your work. You see which event guests, volunteers, and members are the most engaged and look ready to give, while the connection is still fresh, so you can invite them in before the moment passes instead of months too late.
RETENTION
Keep the donors you worked so hard to win
A strong year brings in new donors, then quietly loses them. Donors leave not with a decision but with a slow fade, a smaller gift, a skipped year, and you find out only when the giving stops. You see who is slipping while there is still time to reach them, so you can bring them back before they are gone.
MAJOR GIFTS
Your next major donor is already on your list
This is the one no single system can show you. The supporter who is always there, at your events, in your programs, on your volunteer list, and whose giving keeps quietly climbing, is a major gift waiting to be asked. But the system that tracks who shows up sees the engagement and your donor database sees the gifts, and neither sees the person. Because Donorlytics reads both together, the supporter you would have missed is finally in front of you.
the impact
More of your community stays. And gives.
26%
of engaged supporters became donors
23%
fewer donors lost before anyone noticed
35+
major donors already on your list, identified
"For years I thought of the people who show up and the people who give as two different lists. A few weeks in, this showed me a woman who had volunteered almost every weekend for three years and had quietly been giving the whole time. I had no idea. We took her to coffee, and she made the largest gift in our history. She had been right there the whole time. I just never connected the two."
Angela Foster
Executive Director
Executive Director
