FOR ADVOCACY ORGANIZATIONS
Your next donor just signed your petition. So did your next major gift.
The person who just took action could become a supporter, then a donor, then the one who carries this. But the system that tracks who shows up and the one that tracks who gives do not talk, so most of them fade before you notice. Donorlytics reads across both and tells you who is worth a move this week, so you see the whole person instead of two halves that never meet.
The challenge
A moment brought thousands to your cause. Three months later, you cannot say who stayed.
Petitions filled up, new supporters signed on by the thousand, and the energy was everything you fight for. But you cannot say which of them gave, which longtime supporters quietly went quiet, or which future major donor was in that surge. Your action platform knows one half of each person. Your donor database knows the other. Neither talks to the other, and your next campaign kicks off in three weeks.
Here is your week, minus everything we take off it.
The routine work that fills your days gets handled. What is left is the work only you can do.
—
Checking who took action, who gave, who went quiet, across two systems
HANDLED
—
Watching for the supporters losing steam after the moment passed
HANDLED
—
Pulling action data and giving numbers together by hand
HANDLED
✓
The campaign that moves people to act
YOURS
✓
The relationship with a supporter who believes in the cause
YOURS
✓
The ask, at exactly the moment it matters
YOURS
Everything crossed off is work the platform carries. What remains is why you do this.
ACTIVATION
Turn a signature into a supporter
Your most likely donors are the people already taking action for you. You see which one-time signers keep showing up and look ready to give, while the moment is still hot, so you can reach out before the passion cools instead of months too late.
MOMENTUM
Keep the supporters the moment brought you
A big moment fills your lists, then quietly empties them. Supporters do not quit with a decision, they fade as the urgency passes, and you find out only when the giving and the action both stop. You see who is drifting while they are still within reach, so you can pull them back in time.
MAJOR GIFTS
Your most committed activist is your next major gift
This is the one no single system can show you. The activist who never misses a call to action and whose giving keeps climbing is a major gift waiting to be asked, but your action platform sees the activism and your donor database sees the gifts, and neither sees the person. Because Donorlytics reads both together, the supporter you would have missed is finally in front of you.
the impact
More of the movement stays. And gives.
24%
of engaged action-takers became donors
26%
fewer supporters lost after their first action
30+
major donors hiding in your activist base
"After our biggest campaign in years, I watched most of those new supporters fade away, same as always. But this time it flagged a woman who had signed three of our petitions and quietly started giving. I called her, we talked for an hour about why she cared, and she is now one of our largest monthly donors. She had been right in front ofme the whole time. I just couldn't see her."
Marcus Reyes
Campaign Director
Campaign Director
